Frequently asked questions.
Everything people ask before, during and after their first report.
Before you order
Which assistants do you measure?
ChatGPT, Gemini, Claude and Perplexity, from clean sessions, using the current consumer model at the time of the report. Model versions are recorded in the appendix.
Do I need to give you access to anything?
No. Only your public URL, your industry and the market you serve. We never ask for logins or analytics.
Can I add my own questions?
Yes, up to five per report in addition to the thirty we generate.
What languages do you support?
English and Spanish as standard. Other languages on request — tell us on the contact form.
What if my business has several locations?
Each location is a separate market and a separate report. We quote multi-market work per market.
About the report
How long does it take?
Typically 48 hours from confirmation. Agency plans get 24-hour priority.
What format is it in?
A PDF report plus a spreadsheet appendix with all 120 answers, questions, sources and model versions.
Can the numbers be checked?
Yes. Every figure in the report can be traced to specific answers in the appendix.
Will the answers be the same if I ask the assistant myself?
Often similar, not identical. Assistants vary between sessions and regions and are influenced by your own history with them. That is why we use clean sessions and thirty questions rather than one.
After the report
Can you implement the fixes?
The report is written so your own web developer or agency can. If you need a hand, tell us and we will introduce a partner.
How soon will assistants change their answers?
Days for Perplexity, two to six weeks for ChatGPT and Gemini, and Claude tends to follow once several sources agree. See the guide on fixing factual errors.
How often should I re-measure?
Quarterly for most businesses. The quarterly plan runs the same questions against your first baseline so you can see what moved.
Billing
What does it cost?
$149 for one report, $390 a year for quarterly tracking, $690 a month for the Agency plan. All prices in US dollars. See pricing.
Can I cancel a plan?
Yes, by email, at any time. It ends at the close of the current period.
Do you offer refunds?
If a report has not yet been started, yes, in full. Once work has begun the report is produced specifically for you and is not refundable; see the terms.